The global AI in beauty & cosmetics market size was valued at USD 3.6 billion in 2025 and is expected to reach USD 12.04 billion by 2033, at a CAGR of 16.30% during the forecast period
The market growth is largely fueled by the increasing adoption of artificial intelligence technologies in beauty and personal care, enabling personalized product recommendations, virtual try-ons, and predictive skincare solutions. Rapid digitalization across e-commerce platforms and mobile applications is supporting the integration of AI tools, making personalized and data-driven beauty experiences accessible to a wider consumer base
Furthermore, rising consumer demand for customized, convenient, and technology-enhanced beauty solutions is driving brands to invest in AI-powered devices, formulation tools, and virtual consultation platforms. These converging factors are accelerating the uptake of AI solutions in the beauty industry, thereby significantly boosting market expansion
